Despite the high level of competition between Russian manufacturers, the consumption of chips continues to grow. This trend, according to experts, reflects the overall long-term trend in the whole category of snacks.
The consumption of chips in Russia is increasing despite the difficult situation with consumer income. These findings follow from the study “Chips Market in Russia: Research and Forecast until 2023” of the marketing agency ROIF Expert.
“An additional factor in the growth of the entire snack market and specifically the chips market, including events, such as the Universiade, the World Cup in Russia and others. For example, during the 2018 World Cup sales of chips were at record levels ", - said ROIF Expert analysts.
The report notes that the production of chips in the country increased by 3%, and exports in 2019 are growing by about 25%. In 2018, the growth in export of chips from Russia amounted to 65%, and the volume of foreign deliveries exceeded $ 60 million.
A source: https://fruitnews.ru/