Between 2007 and 2017, the upward trend in volumes remained stable with the only fluctuation in 2015, when the frozen potato market fell 13,5%.
According to the estimates of IndexBox analysts, in 2017 the world market for frozen potatoes in physical terms reached its maximum - 117 million tons. The increase in the market is explained by the urbanization of the population, the expansion of catering networks and the growing popularity of french fries.
It is noted that China (37%), India (31%), USA (13%) and Pakistan (5%) remain the largest markets for frozen potatoes. These countries, according to the study, are the largest producers. Most frozen food is consumed in the USA (48,3 kg per capita), China (30,1 kg) and India (27,3 kg).
Despite the fact that french fries are very popular in Western countries and are included in the menu of the vast majority of catering chains, there are no prerequisites for a sharp growth in the frozen potato market. The effects of promoting a healthy diet and lowering fat intake are also taken into account. Similar trends are observed in the markets of Europe and Japan. On the other hand, an increase in the urban population and the popularity of Western food in Asian countries is pushing the growth of fast food consumption. In the short term, China and India will stimulate global market growth, given the rising incomes of a growing population in these countries.
Over the next eight years (2017-2025), market demand for frozen potatoes will continue to grow by 1% annually. Thus, by the end of 2025, the global market for these products will reach 127 million tons.
Source: fruitnews based on the press service of IndexBox