The online supermarket Perekrestok analyzed how customer preferences and their food basket changed during the self-isolation regime compared to the beginning of the year.
March: buckwheat and canned goods
At the beginning of the year, one order consisted of an average of 10 eggs, 1 kilogram of tomatoes, 1 kilogram of onion, 2 kilograms of root crops, one chicken, a pack of oil, packaging of toilet paper, a bunch of bananas, 2 kilograms of citrus fruits, 2 kilograms of apples and a kilogram of exotic fruits.
In mid-March, due to quarantine, customers began to stock up for future products with long-term storage and essential goods. Buckwheat, rice and sugar (3 packs), 4 packs of pasta, 2 chicken, 4 packets of juice appeared in the consumer basket, and two packs of paper were taken. The most popular during this period were canned food for cats (21 pieces per order), drinking water (9 bottles of various volumes per order), milk and mineral water (7 pieces per order), as well as glazed curds (6 pieces per order) . The same products remained in the lead in April and May.
Compared to the first half of March, the demand for canned meat increased by 4,5 times, and for canned fish, pasta and cereals - by about 3 times. Along with groceries, napkins and cotton pads were among the leaders.
April: baking, fitness and gardening
In the second month of self-isolation, customers of the online store stopped buying cereals for future use and returned to a more familiar diet. In April, slab chocolate, baby curds, butter, and tomatoes returned to the grocery basket. At the same time, they stopped buying buckwheat, rice and sugar. Sales of dairy products compared with mid-March increased 3 times, and exotic fruits - almost doubled.
At the same time, buyers began to cook more on their own. Bakery products grew 26-fold in April from mid-March. Most often they bought baking and baking dishes, as well as rolling pins and food foil. In addition to cooking, residents went in for sports: sales of sports equipment increased 36 times.
In addition, consumers thought about home improvement and cottages. Sales of garden tools grew almost 8 times, and garden decor became 5 times more popular. The demand for picnic goods has grown 7 times, in particular, for grills, skewers, barbecues, charcoal, ignition liquids.
May: repair and sports nutrition
In May, customers continued to use self-isolation as a period to restore order at home and in the garden. In mid-May, the demand for repair goods grew 7-fold compared to mid-April: customers were purchased with tool boxes, pliers, tape measures, glue, electrical tape and extension cords. Home decor and textiles were bought 4,5 times more often.
We began to buy sports nutrition for sports equipment purchased in April - its sales grew 2,5 times. Demand for certain food categories was no longer observed, and the consumer basket was replenished with cucumbers, ice cream and fresh herbs. Throughout self-isolation, Perekrestok.ru customers' food basket included potatoes, apples, eggs, cottage cheese, yoghurts, cookies and root vegetables, such as carrots, radishes and beets.