According to the website Potato News Today, Canadian company Earthfresh Foods launched a new product line including organic and regular table potatoes, packed in 100% compostable paper bags.
Paper packaging is available for all products, including baby potatoes (1lb and 1,5lb bags) and large and medium potatoes (3lb, 5lb and 10lb bags). EarthFresh believes paper packaging is more environmentally friendly to manufacture and less harmful to the environment when recycled.
“We are committed to making the world a cleaner world by offering sustainable compostable paper packaging,” says Jessica Hughes, director of innovation at EarthFresh. “This new product line is a win for the environment and the consumer.”
Paper packaging is becoming the consumer's choice. Nielsen research shows that 73% of global consumers say they will definitely or likely change their consumption habits to reduce their environmental impact. “We know that consumers - especially millennials - will try new products by paying attention to their packaging,” Nielsen said.