The volume of sales of chemical plant protection products (CPPP) produced by Firm "August" JSC in the neighboring countries in the agricultural season of 2021 reached $ 132 million (including VAT) and exceeded last year's figure by 26%. In total, 9,5 million liters of the company's products were supplied to the farmers of the CIS countries. This growth was facilitated by the expansion of its dealer network, an increase in the range and registration of new drugs, as well as the introduction of digital solutions in the field of technological support.
“In the countries of the near abroad, leading in terms of the volume of the CPSP market - in the Republic of Belarus, the Republic of Kazakhstan and Ukraine - the products of August »Marat Khaliullin. - So, in Kazakhstan, the volume of supplies increased by 2020% compared to the 35 season. And this is despite the dry spring and summer in the Kostanay, North Kazakhstan, Akmola, Karaganda regions - key areas for agriculture, where grain and legumes are grown. According to the analysis of information of the digital platform for business Qoldau, "August", as in the previous year, takes the position of the absolute leader in the industry in the Republic of Kazakhstan. A similar situation is developing in the Republic of Belarus: among manufacturers "August" firmly holds the lead, occupying a market share of 21%. "
According to Marat Khaliullin, 2021 turned out to be quite unusual in many respects, but August and its representative offices in the CIS met him fully prepared. Thus, the consumption of the company's products also increased significantly on the territory of Ukraine, where a large amount of precipitation fell this season. Against this background, it became possible to unleash the potential for crop yields, but heavy rains influenced, among other things, an increase in the number of weeds and the development of diseases. As a result, the growth rate of sales of CPSP produced by "August" in comparison with 2020 amounted to 48% and reached $ 40 million (including VAT). In the Republic of Moldova this year, the distribution network was also expanded, and due to the attraction of new customers, the company's sales volume here also increased - one and a half times in relation to the previous season.
In addition, the company is constantly working to expand its product range in the CIS countries. So, one of the directions of its activity is to increase the range of protection products for fruit and vegetable crops. Thanks to this, the consumption of "August" products in such countries as Azerbaijan, Georgia, Armenia is increasing. As for the key markets, 2020 new drugs of the company were registered in Belarus in 24 (not counting the re-registration and expansion of registration of drugs that allow their use in new crops), another 13 - in Kazakhstan and 7 - in Ukraine. For a number of them, the first deliveries were made in the 2021 season. New products turned out to be in wide demand among farmers of the neighboring countries: in particular, sales of fungicides "Baliy" and "Buckler", which include active substances synthesized at the own plant "Augusta" in China, began very successfully. The herbicide "Fulltime" has also proved to be extremely good for the protection of corn: during the first year of its implementation in the territory of Ukraine and Belarus, the volume of its supplies exceeded 50 tons.
When working with clients in the CIS, "August" implements advanced solutions in the field of digitalization. The company is intensively developing electronic sales based on the Creatio CRM system. As in Russia, agricultural partners are offered technological support based on the SkyScout digital platform, which allows satellite monitoring of territories and tracking the dynamics of crop development; to date, more than 300 thousand hectares of fields in the neighboring countries have been digitized in this way. Following the launch of the new August website in Russia, websites for each country where its subsidiaries operate, as well as a mobile application are being prepared for launch. In addition, it is important to note that in the summer of 2021 in Kazakhstan on the basis of the Ak-Zher 2010 enterprise, one of its own crop farms "Augusta", a large-scale Field Day was held, in which more than 250 partners of the company and 20 supplier enterprises took part. fertilizers, seeds and machinery. Companies developing smart farming technologies, including high-precision application of crop protection products using drones, demonstrated their achievements in the fields of "August".
“Significant results this season have helped us to achieve clear and well-coordinated work of all divisions, teams of subsidiaries and factories, the central office and the logistics department of the August company,” notes Marat Khaliullin.