The company "August" in 2020 began selling its products in Nicaragua. 4 drugs have successfully passed state registration and were approved for use, and the first payments have already been made under contracts for their supply. On the whole, the Latin American market has become a priority direction for the development of exports to non-CIS countries for August. The volume of sales of the company's products in this market has been actively growing over the past 5 years, and by the end of 2020 it should amount to about $ 50 million excluding VAT, significantly exceeding the planned indicators. Today, almost all cotton grown in Brazil is processed with the Augusta defoliants. The company is dynamically expanding its business in Colombia, Ecuador and Peru, and is also preparing to enter the markets of neighboring countries.
For 5 years, sales of August products in Latin America have been actively increasing. According to preliminary data, by the end of this year, the volume of sales in this market will reach about $ 50 million excluding VAT - $ 6,7 million more than planned. Even the pandemic did not prevent the increase in the number of transactions, although a significant part of August's employees in Latin America work remotely, and the number of client events and face-to-face meetings is decreasing due to the sanitary and epidemiological situation.
“The largest number of CPPPs are sold by us in Colombia - more than 80, and in 2020 we launched 10 new drugs on sale, and next year we are planning 15 more. In this country we have a large portfolio of drugs for the protection of rice, potatoes, flowers. ; also in Colombia, we received permits for the use of our products on crops such as avocado and pineapple, and began using the company's products on banana plantations. In general, we are intensively developing the direction of fruit protection in Colombia, Peru and Ecuador, ”says Pavel Kaverin, Head of the Latin America Department of Firm“ August ”JSC.
In Ecuador, 30 hectares of banana plantations are currently processed with Augusta's products - this is a significant part of the market, and it is highly likely that the bananas purchased in Russian chain stores were protected by the company's products. Almost all cotton produced in Brazil is processed by August's defoliants, and such multinational corporations as Bayer and Nufarm act as distributors in this country. The use of the company's drugs in Brazil has reached sufficient volumes so that in 2020 a filling line was launched at the August-Bel plant in the Republic of Belarus specifically for products intended for export to this country. Previously, the packaging of drugs was carried out directly in Brazil.
Today August has offices in Colombia, Brazil, Ecuador and Peru. The product line of the "August" company in these republics is constantly expanding. So, in Ecuador, 2020 new drugs were registered in 2, and 2021 registrations are planned in 20. In Peru, 3 new drugs have been registered this year, and 7 are planned for the next. In 2020, August entered the Nicaraguan market - 4 drugs were successfully registered here for use on crops such as rice, peanuts and tobacco. The sale of products has already started, the first payments have passed. “The products and services of our company were appreciated in South America,” notes Pavel Kaverin. - Farmers are also interested in the fact that we are a company from Russia. There are very few domestic enterprises in Latin America, while the idea of Russia here has developed as a country that first launched a man into space and is famous for its scientists and technologies. We use this for our positioning in the market, we hire qualified technologists who provide professional support to our clients, we form a portfolio of new high-quality products, we create packaging with a beautiful design that is pleasant to take in hand and easy to use - all this allows us to strengthen the company's reputation. from the Major League. "