According to the retailer’s press service, published by RNS, the retail network plans to increase vegetable production in its greenhouse complexes by 2020% in 30 and increase direct purchases from Russian producers by 80%. This will reduce the dependence on imported products.
The company noted that in 2020, Magnit plans to launch the first phase of the greenhouse complex in the Krasnodar Territory, where they will grow tomatoes and cucumbers for delivery to network stores. As noted, the opening of such a complex will allow the company to increase its own production of tomatoes by almost 70% and cucumbers by 20%.
Products from our own greenhouse complexes of the distribution network are sold under the brand name “Magnet Freshness”.
Magnit added that the company had already agreed with 40 Russian agro-industrial enterprises and farms to purchase about 170 thousand tons of products, primarily tomatoes, cucumbers, apples, onions, cabbage, potatoes, carrots, in the first half of the year. According to the company, the volume of purchases this year is more than the figure for the same period last year by more than 80%.
Magnit is a major Russian retailer; as of December 31, 2019, the total number of chain stores was 20.