Hot Pot Bud the Spud will debut on British television this summer as part of a marketing campaign worth £ 100. A press release from the United Kingdom's Agricultural and Horticultural Development Council (AHDB) says the new ad campaign is a continuation of the previous one (“Better More Than Less”) and aims to support potato retail sales after the completion of the COVID-000 pandemic. Consumers will be able to see commercials with the new hero also on social networks and on digital displays in large supermarkets.
A new ad campaign (dubbed "Taunt") featuring the cheeky character Bud aims to inspire people to add potato dishes to their weekly diet. The videos emphasize that potatoes are easy to prepare and healthy. And the recipes can be found at Lovepotatoes.co.uk.
AHDB Industry Strategy Director Rob Clayton said: “We had a brilliant response to Bad Spud's ideas during the initial campaign. In today's environment, many people began to cook more at home and are looking for new ideas to make the meal more interesting. It’s time to remind people that modest potatoes can take center stage even at a gala dinner. ”
The campaign is part of a package of measures to support the potato industry during the crisis caused by the coronavirus. Producers suffered from the almost complete closure of the catering sector, which led to the fact that at the end of March, potato stocks reached 1,19 million tons, which is 20 percent more than last year.
The advertising campaign is designed to stimulate increased demand for potatoes in retail, but AHDB's work is not limited to this: the UK Agriculture and Horticulture Development Council has also launched an online potato sales portal that helps connect producers directly with customers and helps eliminate market imbalances.