Rosselkhozbank plans to support regional agricultural brands by issuing thematic bank cards. The Sverdlovsk Ministry of Agriculture was the first to respond to the initiative.
“This is a good idea,” said the acting director. Minister of the agro-industrial complex and consumer market of the Sverdlovsk region, Svetlana Ostrovskaya, - and it would be fair to mark the Sverdlovsk region on these maps, because we are rightfully considered one of the leading regions in the development of agriculture. We can offer a whole table of useful Ural products - brands of our agriculture. For example, a glass of milk, because it is recognized by experts that the Ural milk is the most useful. The egg is a symbol of life. The Sverdlovsk Region provides poultry production not only for itself, but also for residents of other Russian regions. Potatoes, which are also worthy of all-Russian promotion, if only because for many decades the region has been the leader among the subjects of the Ural Federal District, and Russia as a whole, in its production. Ural potato varieties are tasty, productive and resistant to the Russian climate. "
Let us remind you that the initiative of Rosselkhozbank was voiced within the framework of the main agrarian event of the year - the exhibition "Golden Autumn" in Moscow.
“Tradition, belonging to the culture and history of a particular place and consistent quality - these are what real regional brands are. We believe that our agricultural producers will enrich the lists of famous brands with dozens of new ones, which will delight both Russians and foreign consumers. In honor of regional brands, we will put their images on bank cards, ”said Irina Zhachkina, First Deputy Chairman of the Management Board of Rosselkhozbank JSC.