In 2019, the share of imported products amounted to 52,4% of the Russian market of canned vegetables in physical terms, analysts at the marketing agency ROIF Expert calculated.
According to the study “The market of canned vegetables in Russia: a study and forecast until 2024”, last year Russia imported canned vegetables in the amount of $ 441,4 million. It is noted that since 2016, the supply volume has increased by 6,5 percentage points.
The greatest influence on the canned vegetables market is exerted by stagnation of demand and competition with foreign producers. Russian canned vegetables are mainly produced by enterprises of the Krasnodar Territory, the Kabardino-Balkarian Republic and the Smolensk Region. Three regions provide 68,5% of the domestic production of canned food, and for the period from 2016 to 2019. enterprises reduced annual output by 29,6 thousand tons.
Analysts noted that, unlike fresh vegetables, the segment of canned sweet corn, green peas and pickled cucumbers practically does not grow.
The leaders in the supply of canned vegetables are China and Spain. In early 2020, these countries exported products worth $ 37,4 million to Russia.
“Chinese manufacturers take in volumes, while Spaniards usually lead in terms of revenue. <…> The data for the whole year are most indicative, since the market of canned vegetables in Russia is subject to seasonal fluctuations. In 2019, Spanish companies imported products worth $ 101,7 million to Russia, and firms from China - $ 85,1 million, ”ROIF Expert's marketing specialists found out.
Another 10% of the Russian market is occupied by products from Belarus. Last year, the country shipped 46,7 thousand tons of canned vegetables to Russia, which is 1,8 times more than the volume of canned vegetables exported in 2016. Import from Italy also increased significantly by 37,5%.