PepsiCo has launched Lay's BIO organic potato chips.
The European certificate of a new product, according to company experts, confirms the 100% organic origin of the ingredients and the absence of additives in the product.
According to the manufacturer, the product is made from local potatoes grown using organic production technologies and organic sunflower oil.
Chips are sold in packages of 100 grams at Carrefour supermarkets throughout Spain. The launch of the new PepsiCo line is explained by an increase in the eco-segment, which grew by 2018% in 35.
Earlier, Russian retailers also named the segments of organic, bio, eco, natural, farm and healthy lifestyle products as a key point of market growth.
Source: https://fruitnews.ru/