The market of boiled vegetables has great potential for development in Ukraine, since today this segment is almost a free niche in the country. At the same time, before starting work, it must be carefully studied to form certain trends and successfully search for the target audience of consumers of these products.
This opinion was expressed by Anastasia Yaroshovets, Marketing Director of Fozzy Group, during her speech at the IV annual Agromarketing Forum, which is being held today in Kiev and organized by ProAgro, Agri-Gator reports.
“Boiled vegetables provide the human diet with both first and second courses. Having studied the market of boiled vegetables in Ukraine, we realized that today it has great development prospects and we have every opportunity to offer our product on it.
At the same time, we understand that this market is completely new for the consumer and it needs to be studied and formed. Accordingly, it is good for us to be the first on it, but there are difficulties associated with the investment of certain resources. However, the assortment of the boiled vegetables market in the EU countries is already so wide that we understand that soon all this will appear in Ukraine as well, ”said the marketing director of Fozzy Group.
Anastasia Yaroshevets also noted that currently the Fozzy Group has begun work in this market, offering products in the form of whole vegetables to enable the client to mix various products.
“Also, we have already determined for ourselves the target market audience. This is very important for understanding our future work. As a rule, these are people who adhere to such trends as vegetarianism, veganism, healthy lifestyles and these are people who value their time, ”said the marketing director of Fozzy Group.
In her speech, Anastasia Yaroshovets also spoke about the development of a vegetable sales strategy by Fozzy Group.
“We analyzed the diet of people and stereotypes regarding vegetables that have developed in past years. At the same time, we found out how the consumption of the first, second, main dishes and salads changed.
That is, we studied the client to find our niche. The portrait of the client is necessary so that he can then be offered what he needs.
At the same time, we realized for ourselves that, in principle, the daily consumption of vegetables in Ukraine today by our average client is 300-500 grams per day. At the same time, in the EU, this figure is 700-800 gr. That is, the potential for increasing consumption is high and we have where to move, ”said Anastasia Yaroshets.
She also stressed that today most retailers are developing the format of so-called convenience stores in which cooking will be absent as such. Therefore, everything that was earlier today goes to the shelves of such stores in a pre-packaged version.
“After analyzing this market, we realized that it is necessary to use this niche. This is part of our marketing strategy for the next 5 years.
As part of this strategy, the company has already launched the brand of canned vegetables Nizhyn. After analyzing the needs of consumers, we came to the conclusion that this brand can be used as second courses and close this niche.
The second Greenville brand is pickles. We also wholesale peeled vegetables for the needs of the culinary industry.
Thus, we solve the problems of the HoReCa segment. We also plan to cooperate with small businesses in this segment, but so far the delivery of products to them is quite difficult from the point of view of logistics, ”said the representative of Fozzy Group.
A source: https://east-fruit.com