The retailer is going to double the share of farm products in its product range. According to the director of the network for the agricultural and industrial complex, Evgeniy Sluchevsky, the bulk of supplies from this category of producers today are vegetables. It is this direction in the microbusiness segment that is better developed than others.
From January to November of this year, Magnit purchased more than 12 thousand tons of farm products from the Krasnodar Territory, including vegetables and fruits. And in November 2022, the retailer launched an aggregator of farm products in the Tula region. Here, in just a year, thanks to local farmers and manufacturers from neighboring regions, it was possible to fill over 60% of the target assortment.
In the Urals, sowing campaign was stopped due to snowfalls
A sharp cold snap and snowfalls in the Sverdlovsk region caused the suspension of the sowing campaign. Although local farmers are already out in the field...