This was announced by Anastasia Dzhafarova, Director of Customer Relations, GfK Rus Consumer Panel Research Department, at the conference “Fresh Vegetables and Fruits: Implementation Algorithms” at the WorldFood Moscow exhibition in Crocus Expo IEC in Moscow.
According to analysts from GfK, sales of vegetables decreased by 6% from 342,5 billion rubles. in 2017 to 321,6 billion rubles. last year. The average price of vegetables over 5 years increased by 23,25% - from 43 rubles / kg in 2013 to 53 rubles / kg in 2018. In Q2019 56, the average price of vegetables purchased by participants in the GfK study was RUB 5,7 / kg (+ XNUMX%).
According to GfK, the frequency of purchases of vegetables also decreased by 2,1% to 44 times a year. In addition, the buyer's vegetable basket became “lighter” by 2,5%. So, on average, a consumer purchases 2,5 kg of vegetables in one trip.
“A quarter of consumer spending falls on tomatoes, followed by cucumbers and potatoes in terms of share in the wallet,” said Anastasia Jafarova.
The list of the most popular vegetables included: tomato (2,7% reduction in money terms and 3,1% in kind over the past year), cucumber (+ 0,1%; -1,4%), potatoes ( -2,8%; -5,8%), onions (+ 12,5%; -3,2%), sweet pepper (-1,6%; -6,9%), cabbage (+6,3, 12,3%; -2,1%), carrots (+ 6,6%; -8,2%), cherry tomatoes (+ 5,7%; + 3,8%), zucchini (-2,3%; - 5,7%), garlic (-5,1%; + 222%). Anastasia paid special attention to the growing consumption of cherry tomatoes at a rather high average price of XNUMX rubles / kg.
A source: FruitNews