Lay's will work with UEFA and Streetfootballworld to create soccer fields from recycled chip packaging, Fast Company reports. Such sites can last up to 10 years, and then they can also be recycled. The construction of one field costs $ 200-250 thousand.
The material is prepared using a new technology for recycling waste, developed by Greenfields: empty packets of chips are selected, cleaned, then crushed and added with rubber. From the resulting mixture, granules are formed, from which the base of the artificial turf is produced.
The selection of sites for construction and the construction itself is handled by Streetfootballworld. The company organizes sporting events and builds football fields in various countries. The first eco-field has already opened in South African Tembis. Further, it is planned to open sites in Brazil, Turkey, Great Britain and Russia - they may be completed by the end of the year.
Lay's will be responsible for the maintenance and renovation of the buildings: according to the brand, all work will be carried out with zero carbon emissions.
Streetfootballworld will launch programs to attract youth and promote sports. In South Africa, extracurricular soccer events will be open for diligent students. Lay's also promises to provide football uniforms and educational materials for children. A similar project has already been launched in the capital of Norway. The companies are going to attract 16 thousand young footballers, the newspaper reports.