The retailer decided to expand the area of agricultural land under domestic potatoes. And for the first time, the company’s focus will be on a crop variety created by Russian breeders.
In 2024, Magnit will move from test sowing of domestic varieties to commercial production. 40% of the area occupied by crops in the fields of Moscow-on-Don LLC’s own farm in the Lipetsk region is allocated for it.
Every year, Moscow-on-Don conducts variety trials on a small plot of land. In 2023, several domestic potato varieties were grown here. Only one of them showed a good balance between organoleptic qualities and resistance to the weather conditions of the region. Since the variety is not inferior in taste to European tubers and is more effective in this area, 206 out of 507 hectares will be allocated for it in the new season.
Previously, the Magnit company had already used domestic seed material. However, the varieties were predominantly of European selection.
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