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POTATO SYSTEM
  • News
  • Engineering / Technology
  • Trend / Trends
  • processing
    Potato processing plant

    Potato processing plant

    Association "Soyuzkrakhmal" continues a series of refresher courses

    Association "Soyuzkrakhmal" continues a series of refresher courses

    The Astrakhan region is considering the possibility of building a plant for the production of French fries

    The Astrakhan region is considering the possibility of building a plant for the production of French fries

    Jerusalem artichoke processing plant is under construction in Lipetsk region

    Jerusalem artichoke processing plant is under construction in Lipetsk region

    The largest cannery in Russia will be built in the Volgograd region

    The largest cannery in Russia will be built in the Volgograd region

    A potato processing plant will open in the Tula region

    A potato processing plant will open in the Tula region

    The sale of almost 40% stake in the authorized capital of Lam Weston Belaya Dacha LLC is completed

    The sale of almost 40% stake in the authorized capital of Lam Weston Belaya Dacha LLC is completed

    Lamb Weston Meijer will become the main owner of a French fries plant in Lipetsk

    Lamb Weston Meijer will become the main owner of a French fries plant in Lipetsk

    The Miratorg company has launched a vegetable and potato processing enterprise in the Tula region

    The Miratorg company has launched a vegetable and potato processing enterprise in the Tula region

  • Irrigation
  • Success Story
    "Zolsky potatoes". Growing potatoes in a virus-free environment

    "Zolsky potatoes". Growing potatoes in a virus-free environment

    Success story of LLC "Razdolye" (Moscow region)

    Success story of LLC "Razdolye" (Moscow region)

    Dmitrovsky potatoes deserve to become the taste of Russia

    Dmitrovsky potatoes deserve to become the taste of Russia

    Agro Space: an agro guide for agricultural producers

    Agro Space: an agro guide for agricultural producers

    Solanuz plant is the only enterprise in Central Asia, specializing in the production of semi-finished products from potatoes

    Solanuz plant is the only enterprise in Central Asia, specializing in the production of semi-finished products from potatoes

    Pringles: it all started with a cookie, and went to a robotic chair

    Pringles: it all started with a cookie, and went to a robotic chair

    Growing potatoes in southern Brazil. Farmer experience

    Growing potatoes in southern Brazil. Farmer experience

    History of success. LLP "Zhuravlevka-1", Republic of Kazakhstan

    History of success. LLP "Zhuravlevka-1", Republic of Kazakhstan

    Tell us about your enterprise. LPH Kuznetsov, Krasnoyarsk Territory

    Tell us about your enterprise. LPH Kuznetsov, Krasnoyarsk Territory

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View all results
  • News
  • Engineering / Technology
  • Trend / Trends
  • processing
    Potato processing plant

    Potato processing plant

    Association "Soyuzkrakhmal" continues a series of refresher courses

    Association "Soyuzkrakhmal" continues a series of refresher courses

    The Astrakhan region is considering the possibility of building a plant for the production of French fries

    The Astrakhan region is considering the possibility of building a plant for the production of French fries

    Jerusalem artichoke processing plant is under construction in Lipetsk region

    Jerusalem artichoke processing plant is under construction in Lipetsk region

    The largest cannery in Russia will be built in the Volgograd region

    The largest cannery in Russia will be built in the Volgograd region

    A potato processing plant will open in the Tula region

    A potato processing plant will open in the Tula region

    The sale of almost 40% stake in the authorized capital of Lam Weston Belaya Dacha LLC is completed

    The sale of almost 40% stake in the authorized capital of Lam Weston Belaya Dacha LLC is completed

    Lamb Weston Meijer will become the main owner of a French fries plant in Lipetsk

    Lamb Weston Meijer will become the main owner of a French fries plant in Lipetsk

    The Miratorg company has launched a vegetable and potato processing enterprise in the Tula region

    The Miratorg company has launched a vegetable and potato processing enterprise in the Tula region

  • Irrigation
  • Success Story
    "Zolsky potatoes". Growing potatoes in a virus-free environment

    "Zolsky potatoes". Growing potatoes in a virus-free environment

    Success story of LLC "Razdolye" (Moscow region)

    Success story of LLC "Razdolye" (Moscow region)

    Dmitrovsky potatoes deserve to become the taste of Russia

    Dmitrovsky potatoes deserve to become the taste of Russia

    Agro Space: an agro guide for agricultural producers

    Agro Space: an agro guide for agricultural producers

    Solanuz plant is the only enterprise in Central Asia, specializing in the production of semi-finished products from potatoes

    Solanuz plant is the only enterprise in Central Asia, specializing in the production of semi-finished products from potatoes

    Pringles: it all started with a cookie, and went to a robotic chair

    Pringles: it all started with a cookie, and went to a robotic chair

    Growing potatoes in southern Brazil. Farmer experience

    Growing potatoes in southern Brazil. Farmer experience

    History of success. LLP "Zhuravlevka-1", Republic of Kazakhstan

    History of success. LLP "Zhuravlevka-1", Republic of Kazakhstan

    Tell us about your enterprise. LPH Kuznetsov, Krasnoyarsk Territory

    Tell us about your enterprise. LPH Kuznetsov, Krasnoyarsk Territory

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Home processing

Pringles: it all started with a cookie, and went to a robotic chair

20.08.2020
в Success Story, processing
Pringles: it all started with a cookie, and went to a robotic chair

Officially, Pringles chips have long been called cookies, since the potato content in them is low - only 42%, the rest is flour and starch. Thanks to this combined approach, Procter & Gamble, which owned the brand until 2011, managed to avoid paying the increased tax for a long time, it was quite expensive to produce chips in the UK.

In 1956, Procter & Gamble employee Alexander Liepa, who was a chemist by profession, came up with a recipe for these chips. But it took him several more years to perfect it and seek investment, so Pringle's Newfangled Potato Chips did not appear in the North American market until October 1968.

According to one version, the name came about completely by accident. Procter & Gamble employees broke their heads trying to invent it. Some of them, leafing through the directory, saw the name of Pringle Drive, which was located in the town of Cincinnati, Ohio. There is another story - the chips were named after Mark Pringle, who in 1937 proposed a new way to process potatoes. Be that as it may, the name Pringles really liked the management of the company and it was approved.

In May 2009, the High Court of London ruled the chips to be potato, so Procter & Gamble had to pay £ 100m ($ 156m) in value added tax over the years when the chips were sold as a snack in the UK, as well as pay out in the future. £ 20 million a year.

In 1994, the UK entered into force a law establishing the procedure for levying value added tax. According to the rules, there is no tax on most food in the country. The only exceptions are products made from potatoes, including French fries, chips and similar items. For several years, Procter & Gamble has argued that its chips contain too little potatoes to be taxed.

In 2011, Procter & Gamble decided to sell the rights to the Pringles brand to Diamond Foods Inc, valuing it at $ 2,35 billion. But for some unknown reason, the deal did not materialize. However, in 2012, Kellogg's, a leading food manufacturer in the United States, bought the brand for $ 2,7 billion.

In 2018, Kellogg's and Vietnamese fast food maker Acecook teamed up to bring instant noodles to the market, also called Pringles, with the famous Julius Pringle on the packaging. At first, noodles were sold only in Japan, and then appeared in the United States.

In February 2020, Kellogg's launched the Feeder gaming chair in partnership with Gravitonus, a WARP division. It has a built-in fitness bracelet, it monitors the behavior of the gamer and sends data to a special application. Based on them, the program calculates the optimal rhythm of the game for the owner. In addition, a robotic arm is installed on the chair, which brings chips to the player's mouth when he is hungry.

Today Pringles are sold in 140 countries around the world. And for each of them, Kellogg's marketers have formed a specific line of this brand's chips.

A source: kapital.kz
Tags: Pringlesproduction of chipschips
Pre-publication

Aviko Belgium orders peace of mind

Post publication

In 2020, almost 3,5 thousand families in Tyva benefited from the support of the Social Potato social project

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Autumn issue of the "Potato System" magazine!

Autumn issue of the "Potato System" magazine!

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© 2021 Magazine "Potato System" 12+
Information and analytical interregional journal "Potato system"

The journal is registered by the Federal Service for Supervision of Communications, Information Technology and Mass Communications
Certificate PI No. FS77-35134 dated January 29, 2009
Founder LLC Company "Agrotrade"

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Chief Editor O. V. Maksaeva
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