"Magnet" named the best-selling products of 2022, reports the Retail.r.
The dynamics and structure of sales reflect both general market trends (such as the withdrawal of some foreign brands from Russia and their replacement by domestic brands), as well as the expansion of the assortment and the retail chain's own production.
One of the hits of the outgoing year was the avocado. Analysts of the retail network explained the interest of buyers in this fruit by the ongoing trend in healthy lifestyles.
The fashion for a healthy diet has also contributed to the growing popularity of flavored drinking water (this is water with reduced or no sugar content, which has a pleasant, unobtrusive taste). Its sales in Magnit stores increased by more than one and a half times in monetary terms.
In addition, mixes of vegetable oils turned out to be among the hits of this year - their sales grew by one and a half times in physical and monetary terms.
Permission to supply pomelo to Russia from China contributed to the growth of sales of this citrus fruit in Magnit stores by four times in physical terms.
The retail network provides the main demand for vegetables and fruits more familiar to the Russian consumer through direct agricultural contracts with Russian agricultural producers, as well as through its own production.
Sales of "borscht set" vegetables, an integral part of the basic food basket of most consumers in the Russian Federation, grew by a quarter in value terms.