Network leaders of the Siberian Federal District and the Far East (Krasny Yar Group of Companies, Samberi, Slata Group of Companies) have combined their business processes and created a new company, writes RBC. The new Eastern Union alliance immediately breaks into the top 10 largest retailers in the country.
The post of general director was taken by Olga Naumova, the ex-head of Magnit. She noted in an interview with the publication that the holding's main task is to obtain "a long-term economic effect for participants through a comprehensive solution of common problems."
“The members of the alliance will have a centralized development strategy, general category management, procurement activities, development of their own brand (private label) and online commerce, marketing, IT solutions, logistics, and so on. In addition, they will use a common database, jointly optimize development costs, and share best business practices, ”writes RBC.