X5 Retail Group opened an online product sales platform in Nizhny Novgorod. This was reported in Nizhny Novgorod Ministry of Industry.
The new supermarket operates in the dark store format - only employees who complete and deliver online purchases have access to the store.
“We are actively interacting with the regional government and we know that in the regional center there is a great demand for online product purchases and a high level of digitalization. Therefore, it was decided to open the third store in the dark store format after the Moscow metropolitan area and St. Petersburg in Nizhny Novgorod. It will be the first online supermarket in which we test a regional model. We see that we were not mistaken, the project was launched successfully - the first orders are already being received, ”said Leonid Dovladbegyan, Managing Director of Perekrestok Online.
He also said that now the store processes about 200 orders a day. When reaching full capacity, the number of orders will increase to 4 thousand per day. The first time delivery will be carried out in Nizhny Novgorod, at the next stages it is planned to cover satellite cities and the region.
The regional authorities are confident that the online supermarket will become an effective trading platform for local entrepreneurs.
“There are some nuances in terms of supply requirements. Therefore, we agreed with company representatives that they will draw up detailed instructions for potential suppliers. This document will be published on the website of the Ministry of Industry so that it is available to everyone, ”said Maxim Cherkasov, Minister of Industry, Trade and Entrepreneurship of the Nizhny Novgorod Region.
According to Maxim Cherkasov, another plus of this project is the creation of 800 new jobs.
We also note that on behalf of the Governor of the Nizhny Novgorod Region Gleb Nikitin, the regional Ministry of Industry is constantly working with representatives of network companies to establish and make transparent the mechanism of interaction between Nizhny Novgorod enterprises and trade organizations.
“Last year we launched the School of Trade Relations - a kind of educational program for manufacturers, where they get information about the conditions that trade organizations present for entry into the network. Such classes have already been conducted by O'KEY, Tape, X5 Retail Group. And we see the result of this work: there are more and more Nizhny Novgorod products on the shelves of large stores, ”said Gleb Nikitin.
The store is located on Moskovsky Highway, in the former premises of the Karusel supermarket. The total area is 12 thousand square meters. m, capacity - 30 thousand items of products.